SEO Analytics Certificate Program
What you'll actually learn here
This isn't about chasing algorithm updates or memorizing best practices. You'll work with real search data, build reporting systems that matter, and figure out what metrics actually tell you something useful about your site's performance.
We focus on the tools analysts use every day. Google Search Console for diagnosing technical issues. Analytics platforms for understanding user behavior patterns. Keyword research that goes beyond volume numbers to find opportunities competitors miss.
Program structure
Six modules covering search visibility from data collection to reporting
Search Console Fundamentals
Master Google Search Console for crawl diagnostics, indexing issues, and performance monitoring across desktop and mobile.
Traffic Analysis
Connect organic search data with user behavior patterns. Identify which pages convert and which just consume crawl budget.
Keyword Research Methods
Move beyond keyword volume. Find terms with commercial intent that match your content capabilities and competitive position.
Technical SEO Auditing
Systematic site audits covering crawlability, site architecture, structured data implementation, and mobile usability problems.
Competitor Analysis
Reverse engineer ranking strategies. Identify content gaps and backlink opportunities without relying on expensive tool suites.
Reporting Systems
Build dashboards that stakeholders actually use. Present data that drives decisions rather than generating vanity metrics.
Program instructors
Henrik Lindberg
Technical SEO
Aoife O'Sullivan
Analytics Strategy
Dmytro Kovalenko
Data Visualization
Siobhan MacLeod
Search Behavior
Ready to start analyzing search data?
Contact us to discuss program details and enrollment options